The Treasure You Seek: A Guide to Developing and Leveraging Your Leadership Capital

Archie L. Jones, Jr. wants you to win—to find the treasure you seek, whatever it may be. And the way to do that is to develop as a leader. This is true whether you’re an entrepreneur, a corporate leader, a nonprofit employee, or just someone who wants to have some impact on the world. Leadership just means the ability to influence others to accomplish shared goals, and the amount of influence you have is your leadership capital. In this book, Archie L. Jones, Jr. walks you through the 5 Cs of leadership capital—capability, culture, communication, connection, and confidence—to show you how to develop and leverage your leadership capital. He draws on his own stories and those of others to provide concrete, actionable steps that you can take to leverage your leadership capital—and pursue your personal or organizational treasure.

Leadership, Harvard Business School professor Archie L. Jones, Jr. explains, is not about title or status, but about influence and impact. Leadership capital consists of the resources you have that can empower you to work with others to achieve your goal.

In The Treasure You Seek, Archie L. Jones, Jr. shares his lessons in leadership—focused on the notion of leadership capital and the 5 Cs (capability, culture, communication, connection, and confidence). Each of the 5 Cs is a tool for readers to develop and deploy leadership capital in order to achieve whatever success means to them—their treasure. In treating each of the 5 Cs, he lays out his own experience and walks the reader though the building blocks of developing and then leveraging that “C.”

This book is for aspiring entrepreneurs—which, to Archie L. Jones, Jr., just means “someone with a dream,” whether to start a business and build an empire, start a nonprofit to change the world, or simply to be upwardly mobile and change one’s own life. This book is not just for “leaders” in a narrow sense, but is for those looking to advance in their lives or careers, to take their game to the next level, as well as for coaches who are working with people in this position. Jones’ messages have resonated with corporate leaders, aspiring entrepreneurs, and students at many levels across the world.