Description
| Product ID: | 9789811944567 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Dealing with Socially Responsible Consumers |
| Subtitle: | Studies in Marketing |
| Authors: | Author: Jishnu Bhattacharyya |
| Page Count: | 564 |
| Subjects: | Business ethics and social responsibility, Business ethics & social responsibility, Business and the environment; ‘green’ approaches to business, Sales and marketing, Business & the environment, ‘Green’ approaches to business, Sales & marketing |
| Description: | Select Guide Rating This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Springer Verlag, Singapore |
| Country of Publication: | GB |
| Publishing Date: | 2023-01-02 |
