Description
| Product ID: | 9789811900020 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Ecommerce Reimagined |
| Subtitle: | Retail and Ecommerce in China |
| Authors: | Author: Sharon Gai |
| Page Count: | 172 |
| Subjects: | Economics, Economics, Entrepreneurship / Start-ups, Sales and marketing, Entrepreneurship, Sales & marketing |
| Description: | Select Guide Rating This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world''s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China''s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Springer Verlag, Singapore |
| Country of Publication: | GB |
| Publishing Date: | 2022-03-29 |
