Description
| Product ID: | 9789811249624 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Series on Innovation and Knowledge Management |
| Title: | Chinese Innovation And Branding Leaps |
| Authors: | Author: Serdar S Durmusoglu |
| Page Count: | 208 |
| Subjects: | Business innovation, Business innovation, Sales and marketing, Sales & marketing, China |
| Description: | Select Guide Rating China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China. China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ''management of innovation, knowledge management, and branding'' by Chinese firms in the global arena as well as foreign firms in China. |
| Imprint Name: | World Scientific Publishing Co Pte Ltd |
| Publisher Name: | World Scientific Publishing Co Pte Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2022-04-21 |
