Description
| Product ID: | 9789811237652 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Emerging Issues And Trends In Sport Business |
| Title: | Social Media In Sport: Theory And Practice |
| Authors: | Author: Evan Frederick, Norman O'reilly, Jimmy Sanderson, Gashaw Abeza |
| Page Count: | 504 |
| Subjects: | Media studies, Media studies, Sales and marketing, Digital Lifestyle and online world: consumer and user guides, Sport: general, Sales & marketing, Digital lifestyle, Sports & outdoor recreation |
| Description: | Select Guide Rating This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies. |
| Imprint Name: | World Scientific Publishing Co Pte Ltd |
| Publisher Name: | World Scientific Publishing Co Pte Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-08-11 |
