Description
| Product ID: | 9789811222177 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | SG |
| Title: | Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony |
| Authors: | Author: Den Huan Hooi, Philip Kotler |
| Page Count: | 288 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses. This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world''s largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up''s founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses. |
| Imprint Name: | World Scientific Publishing Co Pte Ltd |
| Publisher Name: | World Scientific Publishing Co Pte Ltd |
| Country of Publication: | GB |
| Publishing Date: | 2021-02-25 |
