Description
| Product ID: | 9789811084256 |
| Product Form: | Hardback |
| Country of Manufacture: | SG |
| Series: | Perspectives on Asian Tourism |
| Title: | Managing Asian Destinations |
| Authors: | Author: Aishath Shakeela, Ying Wang, Catheryn Khoo-Lattimore, Anna Kwek |
| Page Count: | 277 |
| Subjects: | Cultural studies, Cultural studies, International business, Hospitality, sports, leisure and tourism industries, International business, Tourism industry |
| Description: | As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more Asian travellers look to explore destinations in Asia and beyond, an understanding of how Asian destinations practice tourism is crucial to the future sustainable development of global tourism. This book provides an invaluable stock of research and knowledge based on the Asian practice and experience in destination planning, marketing, and management, offering insights into the latest development and trends in the region. |
| Imprint Name: | Springer Verlag, Singapore |
| Publisher Name: | Springer Verlag, Singapore |
| Country of Publication: | GB |
| Publishing Date: | 2018-04-13 |
