Description
| Product ID: | 9789401486255 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | BE |
| Title: | Speak up now! |
| Subtitle: | Marketing in times of climate crises |
| Authors: | Author: Wim Vermeulen |
| Page Count: | 200 |
| Subjects: | Business and the environment; ‘green’ approaches to business, Business & the environment, ‘Green’ approaches to business, Sales and marketing, Sales & marketing |
| Description: | Speak up Now shows companies how to make the shift to a world where business success goes hand in hand with the well-being of the planet. To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet. |
| Imprint Name: | Lannoo Publishers |
| Publisher Name: | Lannoo Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2022-12-08 |
