Description
| Product ID: | 9789401481618 |
| Product Form: | Hardback |
| Country of Manufacture: | NL |
| Title: | The Future of Shopping |
| Subtitle: | 2nd edition |
| Authors: | Author: Jorg Snoeck, Pauline Neerman |
| Page Count: | 288 |
| Subjects: | Sales and marketing, Sales & marketing, Retail and wholesale industries, Retail sector |
| Description: | A revised and updated edition of an important book about retail trade strategies which addresses the questions of what brands and merchants can do to survive in a new, pandemic and post-pandemic world. The award-winning retail handbook, The Future of Shopping: Where Everyone is a Retailer (2018 Management Book of the Year) is back in a new, updated edition. Since it was first published, we have experienced a pandemic, a digitisation race, and the bankruptcy of numerous iconic shops. This one crisis year has meant more turnaround for the trade sector than an entire decade. This book addresses a new perspective on globalisation, and the pressing questions of what brands and merchants must do to survive in this new retail landscape. |
| Imprint Name: | Lannoo Publishers |
| Publisher Name: | Lannoo Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2022-06-30 |
