Description
| Product ID: | 9789401463799 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | BE |
| Title: | Generation Alpha in Beta |
| Subtitle: | Kidsmarketing in a Changing World |
| Authors: | Author: Maarten Leyts |
| Page Count: | 143 |
| Subjects: | Development studies, Development studies, Sales and marketing, Impact of science and technology on society, Digital Lifestyle and online world: consumer and user guides, Sales & marketing, Impact of science & technology on society, Digital lifestyle |
| Description: | Select Guide Rating Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world''s future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world. |
| Imprint Name: | Lannoo Publishers |
| Publisher Name: | Lannoo Publishers |
| Country of Publication: | GB |
| Publishing Date: | 2024-01-12 |
