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Think Like an Adman, Don’t Act Like One

Think Like an Adman, Don’t Act Like One

3 in stock

Firm sale: non returnable item

SKU 9789063696351 Categories Humour, Products

Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbour...

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Description

Product ID:	9789063696351
Product Form:	Paperback / softback
Country of Manufacture:	CN
Title:	Think Like an Adman, Don't Act Like One
Authors:	Author: David Snellenberg
Page Count:	160
Subjects:	Advertising, Advertising, Humour, Humour
Description:	Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it. Advertising is far more than a 30-second commercial on TV. It''s everything you do to lure people into different behaviours, into other perspectives, or different options. You''re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you''ve read this book, you won''t have to be an advertiser to do it.
Imprint Name:	BIS Publishers B.V.
Publisher Name:	BIS Publishers B.V.
Country of Publication:	GB
Publishing Date:	2022-05-16

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