Description
Product ID: | 9789063695316 |
Product Form: | Paperback / softback |
Country of Manufacture: | PL |
Title: | Hidden Persuasion |
Subtitle: | 33 Psychological Influences Techniques in Advertising |
Authors: | Author: Marc Andrews, Rick van Baaren, Matthijs van Leeuwen |
Page Count: | 192 |
Subjects: | Occupational and industrial psychology, Occupational & industrial psychology, Advertising, Advertising |
Description: | Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? |
Imprint Name: | BIS Publishers B.V. |
Publisher Name: | BIS Publishers B.V. |
Country of Publication: | GB |
Publishing Date: | 2019-04-15 |