Description
Product ID: | 9789063694890 |
Product Form: | Paperback / softback |
Country of Manufacture: | SI |
Title: | Thinking in Services |
Subtitle: | Encoding and Expressing Strategy through Design |
Authors: | Author: Majid Iqbal |
Page Count: | 296 |
Subjects: | Customer services, Customer services |
Description: | Select Guide Rating We think we know services — not a day goes by without using them — until we have to design them. It is then that their realities confront us, teasing us sometimes. While services have always been `designed’, the qualities of their designs are more important than ever, given how much more we depend on them. Services are such integral parts of the daily life of individuals and organisations that a day without paying for or providing them is inconceivable. They come in so many different “shapes and sizes”, we have difficulty defining them let alone designing them properly. So what? |
Imprint Name: | BIS Publishers B.V. |
Publisher Name: | BIS Publishers B.V. |
Country of Publication: | GB |
Publishing Date: | 2018-10-11 |