Description
Product ID: | 9788323346579 |
Product Form: | Paperback / softback |
Country of Manufacture: | PL |
Title: | Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles |
Authors: | Author: Anna Tereszkiewicz |
Page Count: | 252 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Business communication and presentation, Customer services, Social media / social networking, Business communication & presentation, Customer services, Social networking |
Description: | Select Guide Rating This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles. |
Imprint Name: | Uniwersytet Jagiellonski, Wydawnictwo |
Publisher Name: | Uniwersytet Jagiellonski, Wydawnictwo |
Country of Publication: | GB |
Publishing Date: | 2022-03-01 |