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| Product ID: | 9783834923233 |
| Product Form: | Hardback |
| Country of Manufacture: | DE |
| Title: | New Online Retailing |
| Subtitle: | Innovation and Transformation |
| Authors: | Author: Christoph Schwarzl, Gerrit Heinemann |
| Page Count: | 261 |
| Subjects: | Sales and marketing, Sales & marketing, Retail and wholesale industries, Retail sector |
| Description: | The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The authors describe in detail what makes today''s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling. |
| Imprint Name: | Gabler |
| Publisher Name: | Gabler |
| Country of Publication: | GB |
| Publishing Date: | 2010-09-28 |
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