Description
| Product ID: | 9783031072925 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Palgrave Studies of Public Sector Management in Africa |
| Title: | Public Sector Marketing Communications Volume I |
| Subtitle: | Public Relations and Brand Communication Perspectives |
| Authors: | Author: Kojo Kakra Twum, Paul Katuse, Ogechi Adeola |
| Page Count: | 244 |
| Subjects: | Public administration, Public administration, International business, Sales and marketing, International business, Sales & marketing |
| Description: | In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book - the first of a two-volume edited work - focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa''s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa''s public sector. |
| Imprint Name: | Palgrave Macmillan |
| Publisher Name: | Springer International Publishing AG |
| Country of Publication: | GB |
| Publishing Date: | 2022-10-06 |
