Description
| Product ID: | 9783030813208 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Fashion Communication |
| Subtitle: | Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021 |
| Authors: | Author: Francesca Cominelli, Teresa Sadaba, Nadzeya Kalbaska, Marta Torregrosa Puig, Lorenzo Cantoni |
| Page Count: | 337 |
| Subjects: | Cultural studies, Cultural studies, Sales and marketing, Media, entertainment, information and communication industries, Sales & marketing, Media, information & communication industries |
| Description: | These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing. |
| Imprint Name: | Springer Nature Switzerland AG |
| Publisher Name: | Springer Nature Switzerland AG |
| Country of Publication: | GB |
| Publishing Date: | 2021-09-21 |
