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      Case Studies in Sport Marketing

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      Firm sale: non returnable item
      SKU 9781940067001 Categories ,
      This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances throug...

      £51.99

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      Description

      Product ID:9781940067001
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:Case Studies in Sport Marketing
      Authors:Author: Brenda G Pitts
      Page Count:205
      Subjects:Sales and marketing, Sales & marketing, Sport: general, Sports & outdoor recreation
      Description:This much awaited second edition includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyses a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels.
      Imprint Name:Fitness Information Technology, Inc, U.S.
      Publisher Name:Fitness Information Technology, Inc, U.S.
      Country of Publication:GB
      Publishing Date:2016-09-01

      Additional information

      Weight374 g
      Dimensions178 × 253 × 13 mm