Description
| Product ID: | 9781914484452 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Writing for Busy Readers |
| Subtitle: | communicate more effectively in the real world |
| Authors: | Author: Jessica Lasky-Fink, Todd Rogers |
| Page Count: | 256 |
| Subjects: | Writing and editing guides, Writing & editing guides, Psycholinguistics and cognitive linguistics, Communication studies, Business communication and presentation, Self-help, personal development and practical advice, Psycholinguistics, Communication studies, Business communication & presentation, Self-help & personal development |
| Description: | Select Guide Rating We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace. |
| Imprint Name: | Scribe Publications |
| Publisher Name: | Scribe Publications |
| Country of Publication: | GB |
| Publishing Date: | 2024-01-11 |
