Description
Product ID: | 9781913348335 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Break the Internet |
Subtitle: | in pursuit of influence |
Authors: | Author: Olivia Yallop |
Page Count: | 288 |
Subjects: | Society and culture: general, Society & culture: general, Cultural studies, Popular culture, Media studies, E-commerce: business aspects, Sales and marketing, Information technology industries, Impact of science and technology on society, Digital Lifestyle and online world: consumer and user guides, Social media / social networking, Cultural studies, Popular culture, Media studies, E-commerce: business aspects, Sales & marketing, Internet & WWW industries, Impact of science & technology on society, Digital lifestyle, Social networking |
Description: | Select Guide Rating Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they … and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future — experts estimate that the economy of influence will be valued at $24bn globally by 2025. Olivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of online culture. |
Imprint Name: | Scribe Publications |
Publisher Name: | Scribe Publications |
Country of Publication: | GB |
Publishing Date: | 2021-11-04 |