Description
| Product ID: | 9781839827334 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Series: | American Marketing Association |
| Title: | The Insight Discipline |
| Subtitle: | Crafting New Marketplace Understanding that Makes a Difference |
| Authors: | Author: Liam Fahey |
| Page Count: | 424 |
| Subjects: | Business strategy, Business strategy, Business communication and presentation, Organizational theory and behaviour, Business communication & presentation, Organizational theory & behaviour |
| Description: | Select Guide Rating In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis. |
| Imprint Name: | Emerald Publishing Limited |
| Publisher Name: | Emerald Publishing Limited |
| Country of Publication: | GB |
| Publishing Date: | 2020-08-03 |
