Description
Product ID: | 9781838679231 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Sport Business in Leading Economies |
Authors: | Author: Professor Haiyan Huang, Professor John Nauright, Professor James J. Zhang |
Page Count: | 544 |
Subjects: | Economic growth, Economic growth, Hospitality and service industries, Sporting events and management, Sport & leisure industries, Sporting events & management, Industrialized / developed countries |
Description: | Select Guide Rating From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2019-11-04 |