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Business Acumen for Strategic Communicators: A Primer

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SKU 9781838676629 Categories Business & Management, Products

Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strat...

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Description

Product ID:	9781838676629
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Business Acumen for Strategic Communicators
Subtitle:	A Primer
Authors:	Author: Matthew W. Ragas, Ron Culp
Page Count:	336
Subjects:	Business strategy, Business strategy, Management decision making, Public relations, Organizational theory and behaviour, Management decision making, Public relations, Organizational theory & behaviour
Description:	Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Imprint Name:	Emerald Publishing Limited
Publisher Name:	Emerald Publishing Limited
Country of Publication:	GB
Publishing Date:	2021-03-01

Additional information

Weight	516 g
Dimensions	152 × 230 × 24 mm

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