Description
Product ID: | 9781838675646 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Review of Marketing Research |
Title: | Marketing Accountability for Marketing and Non-Marketing Outcomes |
Authors: | Author: David W. Stewart, V. Kumar |
Page Count: | 360 |
Subjects: | Financial accounting, Financial accounting, Management accounting, bookkeeping and auditing, Sales and marketing management, Management accounting & bookkeeping, Sales & marketing management |
Description: | Select Guide Rating Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2021-09-27 |