Description
Product ID: | 9781804553435 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Digital Influence on Consumer Habits |
Subtitle: | Marketing Challenges and Opportunities |
Authors: | Author: Nripendra Singh, S. L. Gupta, Pooja Kansra |
Page Count: | 208 |
Subjects: | E-commerce: business aspects, E-commerce: business aspects, Sales and marketing, Market research, Sales & marketing, Market research |
Description: | Select Guide Rating Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2024-04-23 |