Description
Product ID: | 9781802794960 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Ogilvy on Advertising |
Authors: | Author: David Ogilvy |
Page Count: | 288 |
Subjects: | Advertising, Advertising |
Description: | Select Guide Rating Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself. David Ogilvy is ''The Father of Advertising'' and in this new format of his seminal classic, he teaches you how to sell anything. |
Imprint Name: | Headline Welbeck Non-Fiction |
Publisher Name: | Headline Publishing Group |
Country of Publication: | GB |
Publishing Date: | 2023-02-02 |