Description
| Product ID: | 9781802628760 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Series: | Review of Marketing Research |
| Title: | Artificial Intelligence in Marketing |
| Authors: | Author: K. Sudhir, Olivier Toubia |
| Page Count: | 344 |
| Subjects: | Sales and marketing, Sales & marketing, Data capture and analysis, Artificial intelligence, Data capture & analysis, Artificial intelligence |
| Description: | Select Guide Rating Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). |
| Imprint Name: | Emerald Publishing Limited |
| Publisher Name: | Emerald Publishing Limited |
| Country of Publication: | GB |
| Publishing Date: | 2023-03-13 |
