Description
Product ID: | 9781800712454 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Title: | Sustainability Marketing |
Subtitle: | New directions and practices |
Authors: | Author: Amanjot Singh Syan, Tanveer Kaur, Rishi Raj Sharma |
Page Count: | 280 |
Subjects: | Business strategy, Business strategy, Business and the environment; ‘green’ approaches to business, Sales and marketing management, Business & the environment, ‘Green’ approaches to business, Sales & marketing management |
Description: | Select Guide Rating Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2021-05-05 |