Description
Product ID: | 9781789384307 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Strategic Advertising Mechanisms |
Subtitle: | From Copy Strategy to Iconic Brands |
Authors: | Author: Jorge David Fernandez Gomez |
Page Count: | 176 |
Subjects: | Cognition and cognitive psychology, Cognition & cognitive psychology, Advertising, Market research, Media, entertainment, information and communication industries, Advertising, Market research, Advertising industry |
Description: | Select Guide Rating Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time. |
Imprint Name: | Intellect Books |
Publisher Name: | Intellect Books |
Country of Publication: | GB |
Publishing Date: | 2021-12-10 |