Description
Product ID: | 9781788605434 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Refreshing Comms |
Subtitle: | Internal communication for a better-connected, feel-good, goal-achieving workplace |
Authors: | Author: Liz Atkin |
Page Count: | 232 |
Subjects: | Management: leadership and motivation, Management: leadership & motivation, Business communication and presentation, Self-help, personal development and practical advice, Business communication & presentation, Self-help & personal development |
Description: | Select Guide Rating Taking a fresh approach to internal communication, this book brings proven writing techniques and marketing strategies right into the heart of the workplace. Build productive employee relationships through results-driven, feel-good comms. You’ve just shared news of the latest plans with employees. Message sent and received - job done. But they ain’t buying it. Nothing has changed. Now what? Refreshing Comms will help you rethink and improve your whole approach to internal comms by showing you how to communicate in a way that connects people, purpose and strategy every time. In reframing the workplace and explaining the fascinating facts about what makes people tick, this book uncovers the real narrative shaping culture and behaviour, and introduces its practical and customisable Tools of Engagement Framework© so you can stop wasting time and start getting the right outcomes in a way that’s good, and simpler, for everyone.
How’s that for a message that hits the spot? Liz Atkin is a brand copywriter and internal comms strategist who has spent her career using the power of words to positively influence people and inspire action. Drawing on her experience, expertise and creativity she now helps businesses of all types engage with their target audiences through strategic positioning, powerful narrative and authentic messaging. |
Imprint Name: | Practical Inspiration Publishing |
Publisher Name: | Practical Inspiration Publishing |
Country of Publication: | GB |
Publishing Date: | 2024-05-07 |