Description
Product ID: | 9781788603454 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Storytelling for Business |
Subtitle: | The art and science of creating connection in the digital age |
Authors: | Author: Rob Wozny |
Page Count: | 248 |
Subjects: | Business strategy, Business strategy, Business innovation, Business communication and presentation, Business innovation, Business communication & presentation |
Description: | Select Guide Rating Using the immense power of story, Storytelling for Business enables and empowers business owners and leaders to create a meaningful connection with the people that matter the most to their success. ** Business Book Awards 2023 Finalist ** "Nothing connects people to engage emotionally with your business better than a well-told story – your story.” From mega-large corporations to tiny start-ups, every…. single…. business always has a story to tell. Before people choose to buy your product or service, or respond to a call to action, they need to understand how you will solve their problem or fulfil their needs. Storytelling for Business reveals why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, and how to tell YOUR story well. |
Imprint Name: | Practical Inspiration Publishing |
Publisher Name: | Practical Inspiration Publishing |
Country of Publication: | GB |
Publishing Date: | 2022-05-31 |