Description
| Product ID: | 9781788600057 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Brand Therapy |
| Subtitle: | 15 Techniques for Creating Brand Strategy in Pharma and Medtech |
| Authors: | Author: Brian Smith |
| Page Count: | 212 |
| Subjects: | Sales and marketing, Sales & marketing, Manufacturing industries, Manufacturing industries |
| Description: | Select Guide Rating Brand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools. The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry. |
| Imprint Name: | Practical Inspiration Publishing |
| Publisher Name: | Practical Inspiration Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2018-01-25 |
