Description
| Product ID: | 9781787549715 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Organizing Marketing and Sales |
| Subtitle: | Mastering Contemporary B2B Challenges |
| Authors: | Author: Bjorn Axelsson, Per Andersson, Christopher Rosenqvist |
| Page Count: | 368 |
| Subjects: | Business strategy, Business strategy, Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization. |
| Imprint Name: | Emerald Publishing Limited |
| Publisher Name: | Emerald Publishing Limited |
| Country of Publication: | GB |
| Publishing Date: | 2020-05-15 |
