Description
Product ID: | 9781787548251 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Review of Marketing Research |
Title: | Continuing to Broaden the Marketing Concept |
Authors: | Author: Dawn Iacobucci |
Page Count: | 328 |
Subjects: | Sales and marketing management, Sales & marketing management |
Description: | Select Guide Rating Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2020-09-17 |