Description
Product ID: | 9781787145580 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Marketing in Emerging Markets |
Title: | Marketing Management in Turkey |
Authors: | Author: Elif Yolbulan Okan, Selcen Ozturkcan |
Page Count: | 480 |
Subjects: | International business, International business, Sales and marketing management, Sales and marketing, Sales & marketing management, Sales & marketing |
Description: | Select Guide Rating Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas. |
Imprint Name: | Emerald Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2018-07-30 |