Description
| Product ID: | 9781786394286 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Sustainable Destination Branding and Marketing |
| Subtitle: | Strategies for Tourism Development |
| Authors: | Author: Azizul Hassan, Professor Juan Ignacio Pulido-Fernandez, Dr Anukrati Sharma |
| Page Count: | 260 |
| Subjects: | Development economics and emerging economies, Development economics & emerging economies, Sales and marketing, Hospitality, sports, leisure and tourism industries, Hospitality and service industries, Sales & marketing, Tourism industry, Hospitality industry |
| Description: | Select Guide Rating This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. |
| Imprint Name: | CABI Publishing |
| Publisher Name: | CABI Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2019-12-20 |
