Description
| Product ID: | 9781786272157 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | CN |
| Title: | Promoting Fashion |
| Authors: | Author: Barbara Graham, Caline Anouti |
| Page Count: | 224 |
| Subjects: | Fashion and textile design, Fashion & textiles: design, Fashion and textile design, Fashion design & theory |
| Description: | Select Guide Rating The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals. |
| Imprint Name: | Laurence King Publishing |
| Publisher Name: | Laurence King Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2018-08-20 |
