Description
Product ID: | 9781781908587 |
Product Form: | Hardback |
Country of Manufacture: | GB |
Series: | Advances in Business Marketing and Purchasing |
Title: | Deep Knowledge of B2B Relationships Within and Across Borders |
Authors: | Author: Arch G. Woodside, Roger Baxter |
Page Count: | 380 |
Subjects: | Business strategy, Business strategy, International business, International business |
Description: | Select Guide Rating The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships. |
Imprint Name: | Emerald Group Publishing Limited |
Publisher Name: | Emerald Publishing Limited |
Country of Publication: | GB |
Publishing Date: | 2013-07-10 |