Description
| Product ID: | 9781780644530 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Handbook of Scales in Tourism and Hospitality Research |
| Authors: | Author: Dogan Gursoy, Yuksel Ekinci, Seyhmus Baloglu, Muzaffer Uysal, Ercan Sirakaya-Turk |
| Page Count: | 432 |
| Subjects: | Hospitality, sports, leisure and tourism industries, Tourism industry, Hospitality and service industries, Hospitality industry |
| Description: | Select Guide Rating This book serves as a state of the art reference book in the field of tourism, hospitality and allied fields such as leisure, recreation, and services management, providing a comprehensive list of scales used in the field. As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management. |
| Imprint Name: | CABI Publishing |
| Publisher Name: | CABI Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2014-12-18 |
