Description
| Product ID: | 9781780642529 |
| Product Form: | Hardback |
| Country of Manufacture: | GB |
| Title: | Research Themes for Events |
| Authors: | Author: David McGillivray, Rebecca Finkel, Gayle McPherson, Dr Peter Robinson |
| Page Count: | 192 |
| Subjects: | Hospitality and service industries, Hospitality industry |
| Description: | Select Guide Rating *The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology Events Management as a subject has been well documented from a practical angle, but this is the first book to cover events from a research perspective. Subjects on consumer behaviour, authenticity and new technologies are included, and the research angle is covered by addressing key concepts, theories and discussions centring on these subjects. |
| Imprint Name: | CABI Publishing |
| Publisher Name: | CABI Publishing |
| Country of Publication: | GB |
| Publishing Date: | 2013-10-25 |
