Description
Product ID: | 9781780175416 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Data Strategy |
Subtitle: | From definition to execution |
Authors: | Author: Ian Wallis |
Page Count: | 316 |
Subjects: | Business strategy, Business strategy, Data capture and analysis, Privacy and data protection, Data capture & analysis, Privacy & data protection |
Description: | Select Guide Rating A well thought out, fit-for-purpose data strategy is vital to modern data-driven businesses. This book is your essential guide to planning, developing and implementing such a strategy, presenting a framework which takes you from data strategy definition to successful strategy delivery and execution. Data can be a cost for some organizations, but for those who succeed, it is a way to drive profitability, customer loyalty, and outperform others in their field. A well thought out, fit-for-purpose data strategy is vital for every modern data-driven organisation – public or private sector. This book is your essential guide to planning, developing and implementing a data strategy, presenting a framework which takes you from strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. It covers vital topics such as data-driven business transformation, change enablers, benefits realisation and measurement. Written by an experienced practitioner with over 30 years in the field, this book guides the reader through the complexity of working across an organisation to achieve a successful outcome. Whether you’re just starting to consider a data strategy or are looking to improve your existing approach, this book is a valuable resource for any modern data-driven organization.
|
Imprint Name: | BCS, The Chartered Institute for IT |
Publisher Name: | BCS Learning & Development Limited |
Country of Publication: | GB |
Publishing Date: | 2021-08-23 |