Description
| Product ID: | 9781682451267 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | GB |
| Title: | Maximum Momentum |
| Subtitle: | How to Get It, How to Keep It |
| Authors: | Author: Mike Berland |
| Page Count: | 128 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating The science behind the ephemeral concept of momentum - virality, fashion, politics - has been largely unexplored... until now. What is the secret to momentum? Many people believe that it''s driven by emotion and is unpredictable, but as Mike Berland, the internationally recognised pollster and strategic advisor, has discovered, it''s actually a science. In Maximum Momentum Berland reveals the key, beginning with the simple physics formula - mass x velocity. He then develops a Momentum Matrix - five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena - from politics to society to business to sports. |
| Imprint Name: | Regan Arts |
| Publisher Name: | Regan Arts |
| Country of Publication: | GB |
| Publishing Date: | 2020-05-28 |
