Description
| Product ID: | 9781642503807 |
| Product Form: | Hardback |
| Country of Manufacture: | US |
| Series: | Mess to Success |
| Title: | Marketing Mess to Brand Success |
| Subtitle: | 30 Challenges to Transform Your Organization's Brand (and Your Own) (Brand Marketing) |
| Authors: | Author: Scott Jeffrey Miller |
| Page Count: | 272 |
| Subjects: | Sales and marketing, Sales & marketing, Advice on careers and achieving success, Advice on careers & achieving success |
| Description: | Select Guide Rating In this second book of Scott Miller’s Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities. Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand. 2021 OWL Award Shortlist in Sales & Marketing In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains. Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter. Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains. Learn how to:
If you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf. |
| Imprint Name: | Mango Media |
| Publisher Name: | Mango Media |
| Country of Publication: | GB |
| Publishing Date: | 2021-07-13 |
