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#Share: Building Social Media Word of Mouth

2 in stock

Firm sale: non returnable item

SKU 9781637424148 Categories General Computing & IT, Products

Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.

£31.95

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Description
Additional information

Description

Product ID:	9781637424148
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	#Share
Subtitle:	Building Social Media Word of Mouth
Authors:	Author: Caroline K. Munoz, Natalie T. Wood
Page Count:	218
Subjects:	E-commerce: business aspects, E-commerce: business aspects, Market research, Computer networking and communications, Market research, Computer networking & communications
Description:	Social word of mouth (sWOM) has incredible reach with the potential to influence over 4.6 billion active social media consumers. The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalise its growing power.
Imprint Name:	Business Expert Press
Publisher Name:	Business Expert Press
Country of Publication:	GB
Publishing Date:	2022-12-30

Additional information

Weight	324 g
Dimensions	152 × 228 × 16 mm

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