Description
| Product ID: | 9781599186603 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | The Content Marketing Handbook |
| Subtitle: | How to Double the Results of Your Marketing Campaigns |
| Authors: | Author: Robert W. Bly |
| Page Count: | 220 |
| Subjects: | Sales and marketing, Sales & marketing |
| Description: | Select Guide Rating Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content. The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to:
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| Imprint Name: | Entrepreneur Press |
| Publisher Name: | Entrepreneur Press |
| Country of Publication: | GB |
| Publishing Date: | 2020-03-05 |
