Description
| Product ID: | 9781591841807 |
| Product Form: | Paperback / softback |
| Country of Manufacture: | US |
| Title: | Competition Demystified |
| Subtitle: | A Radically Simplified Approach to Business Strategy |
| Authors: | Author: Bruce Greenwald, Kahn Judd |
| Page Count: | 416 |
| Subjects: | Business and Management, Business & management |
| Description: | Select Guide Rating Over the last two decades, the conventional approach to business strategy has become frustratingly complex. Here is a new and simplified approach to strategy which cuts through the fog, by one of America''s leading economists and business professors. Bruce Greenwald, one of America''s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface. |
| Imprint Name: | Portfolio |
| Publisher Name: | Penguin Putnam Inc |
| Country of Publication: | GB |
| Publishing Date: | 2007-08-28 |
