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Web Analytics Strategies for Information Professionals: A LITA Guide

Web Analytics Strategies for Information Professionals: A LITA Guide

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SKU 9781555708979 Categories Products, Reference General

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting....

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Description

Product ID:	9781555708979
Product Form:	Paperback / softback
Country of Manufacture:	US
Title:	Web Analytics Strategies for Information Professionals
Subtitle:	A LITA Guide
Authors:	Author: Nina McHale, Tabatha Farney
Page Count:	200
Subjects:	Library and information sciences / Museology, Library & information sciences
Description:	Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another
Imprint Name:	Neal-Schuman Publishers Inc
Publisher Name:	Neal-Schuman Publishers Inc
Country of Publication:	GB
Publishing Date:	2013-04-30

Additional information

Weight	334 g
Dimensions	154 × 228 × 16 mm

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