Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Description

Product ID:	9781544318165
Product Form:	Paperback / softback
Country of Manufacture:	GB
Title:	Consumer Behavior and Culture
Subtitle:	Consequences for Global Marketing and Advertising
Authors:	Author: Marieke de Mooij
Page Count:	472
Subjects:	Sales and marketing, Sales & marketing
Description:	Select Guide Rating Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others. Marieke de Mooij’s new edition of *Consumer Behavior and Culture* continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Imprint Name:	SAGE Publications Inc
Publisher Name:	SAGE Publications Inc
Country of Publication:	GB
Publishing Date:	2019-07-05

Weight	858 g
Dimensions	233 × 188 × 26 mm