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      Globalization and Culture: Global Melange

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      Firm sale: non returnable item
      SKU 9781538115237 Categories ,
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      Now updated with new chapters on culture and populism, this book argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing. Its historically deep and geographically wide approach to globalization is essential reading as we fa...

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      Description

      Product ID:9781538115237
      Product Form:Paperback / softback
      Country of Manufacture:US
      Title:Globalization and Culture
      Subtitle:Global Melange
      Authors:Author: Jan Nederveen Pieterse
      Page Count:260
      Subjects:Communication studies, Communication studies, Social and cultural history, Globalization, Ethnic studies, Sociology, International relations, Social & cultural history, Globalization, Ethnic studies, Sociology, International relations
      Description:Select Guide Rating
      Now updated with new chapters on culture and populism, this book argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing. Its historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
      Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a “clash of civilizations” as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization. Throughout, the book offers a comprehensive treatment of hybridization arguments, and in discussing globalization and culture, problematizes the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
      Imprint Name:Rowman & Littlefield
      Publisher Name:Rowman & Littlefield
      Country of Publication:GB
      Publishing Date:2019-05-17

      Additional information

      Weight406 g
      Dimensions230 × 153 × 21 mm