Description
Product ID: | 9781529781212 |
Product Form: | Paperback / softback |
Country of Manufacture: | GB |
Title: | Marketing Communications |
Authors: | Author: John Egan |
Page Count: | 432 |
Subjects: | Sales and marketing, Sales & marketing |
Description: | Select Guide Rating An introduction to the marketing communications tools, theories and strategies in an easy-to-read way. Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:
This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London. |
Imprint Name: | Sage Publications Ltd |
Publisher Name: | Sage Publications Ltd |
Country of Publication: | GB |
Publishing Date: | 2022-12-23 |